Change-Makers Always Have A Vision
If you're reading this, I’m gonna bet you’re a change-maker…you’re an entrepreneur, creative, small business owner or thought leader who wants to make a difference in some way. You know that your unique brilliance and what you have to offer the world can help change the world, either one person at a time or on a grand scale.
Here’s the thing I know about change-makers like you…you always have a VISION. You can envision the change your work (whether products / services) can make and you not only see it in your head, but you feel it in your heart. It’s a deep knowing that you sometimes forget to trust because you get distracted from what other change-makers are up to, but it’s there and if you articulate it consistently, it becomes your strong WHY that moves you forward in business and life.
A Brand Vision gives you courage, lights your way and creates momentum so that you can manifest the change you believe is possible for yourself, your clients and maybe even for your whole industry.
After working with and talking to hundreds of people doing work that inspires them or working to launch that new dream business, I know that oftentimes your brand vision is clear in your head, but it’s not always easy to turn that into the right words that will resonate with your audience.
You love what you do, but how do you explain it to your clients?
START HERE. Do a free write and simply do a brain dump of everything that comes to mind when you ask yourself these 2 questions about your business:
01 - Why does my business exist?
02 - What do I want my legacy to be?
I don’t know about you, but I always tackle a new project better when I have some examples to consider. So, before you start answering the 2 questions I just posed, take a peek at a few Brand Vision Statements from some companies you’re familiar with…
IKEA: “Our vision is to create a better every-day life for many people.”
GOOGLE: “Provide access to the world’s information in one click.”
NIKE: “Bring inspiration and innovation to every athlete in the world (if you have a body, you are an athlete.)”
SWEETGREEN: “To inspire healthier communities by connecting people to real food.”
WARBY PARKER: “To offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses.”
AMAZON: “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”
Do you see how all these companies clearly state why they exist and the kind of legacy they’d like to leave?
Now, go directly from reading this last line, grab a pen and paper and start brainstorming your brand vision based on what you’re up to and planning to do with your business and voice.